Marginal

Project Overview

Marginal is a bold and disruptive coffee brand that embraces a skater-surfer counterculture aesthetic. It breaks traditional norms with a rebellious yet stylish identity, reflected in its visual elements, typography, and messaging.

👉 Logo & Iconography:

— The brand's logo prominently features "Marginal" in bold typography.

— The raccoon mascot (isotype) serves as an emblem of rebellion and urban lifestyle.

— Tagline: "Brew Outside the Lines"—a call for unconventional, out-of-the-box experiences.

☕ Brand Essence & Message:

— Core Values: Disruptive, unconventional, bold, and urban.

— Target Audience: Young, alternative coffee lovers with a passion for skate, surf, and street culture.

— Tone of Voice: Rebellious yet sophisticated, blending edgy humor with quality craftsmanship.

💻 Brand Applications:

— Logo variations adapted for both light and dark backgrounds.

— Use across packaging, merchandise, and digital communication channels.

— Integration of gritty textures, neon accents, and urban photography to reinforce the brand’s underground feel.

Overall Mood & Inspiration

The branding merges industrial aesthetics, street culture, and subversive humor, as seen in the black-and-white nun imagery, skateboards, and ironic messaging ("Support Your Local Caffeine Dealer"). It’s not just about coffee—it’s about an attitude.