Pfizer

Project Overview

A digital campaign of display banners created to raise awareness of pneumococcal pneumonia risks among adults with asthma. Delivered in multiple standard ad sizes: 728×90, 300×250, and 300×600, with both static and animated versions. The set balances medical clarity with Pfizer's corporate visual identity.

My Role

— Concept → Execution: Led the project from concept ideation to final files, ensuring the messaging and design adhered to Pfizer branding guidelines.

— Design & Animation: Crafted both static graphics and a subtle animation to enhance user engagement without compromising message clarity.

— Ad Formatting: Ensured each banner size optimized readability, legibility, and layout hierarchy, tailoring visuals and copy per format.

— Brand Consistency: Incorporated Pfizer’s signature blue palette, clean typography, and logo placement for instant recognition.

— Compliance: Included appropriate medical disclaimers and references, maintaining regulatory standards for pharmaceutical advertising.

Technologies & Tools Used

✅ Adobe Photoshop – for static banner creation

✅ Adobe Animate

✅ Banner Ad Guidelines

✅ Google Studio

Animation Approach

— Sequential text fade-ins highlight key facts, such as the increased risk of pneumococcal pneumonia in adults with asthma.

— Smooth transitions between messages keep attention without overwhelming the viewer.

— Subtle motion on the “Learn More” CTA guides interaction and drives focus.

— Consistent Pfizer branding (logo and color palette) ensures clarity, credibility, and instant recognition.

Results

The deliverables provide a cohesive set of animated display banners that communicate a critical health message while preserving Pfizer’s professional tone. Through smooth text transitions and subtle motion on the call-to-action, the design enhances engagement, ensures readability, and maintains brand consistency across all formats.